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Our popular Mom Entrepreneur Co-op Shop has been growing leaps and bounds since it first launched in January 2009. Our Co-op Shop is the only one of its kind with over 55% of our traffic coming from referring sites. In addition, featured members, those whose advertisements are displayed on the landing page, historically receive twice as many hits as ads on interior pages.
This holiday season, we are going to run another extended Co-op Shop program with lots of promotional activities taking place between September 21 - December 31, 2009. Our goal is to create a fun shopping experience this holiday season for buyers by offering incentives for purchasing from The Mom Entrepreneur Co-op Shop. In addition, we will be continuing to promote The Mom Entrepreneur Economic Stimulus Program by awarding Co-op Shop shopping sprees to both advertisers and shoppers.
If your product or service fits a need for the holiday season then this is the perfect advertising opportunity for you. ***CATEGORIES NOW AVAILABLE FOR BOTH PRODUCT AND SERVICE MEMBERS***
Following is the schedule of promotional activities to take place for the 15-week Holiday Co-op Shop:
- Early October - press release announcement to media about the Holiday Co-op Shop. (*Sept. - Oct. featured members will be mentioned).
- Early November - advertising on CouponDivas.com (receives over 135,000 unique hits/month), newsletter promotions (distributed to over 21,000 people - mostly women/moms). Two-week gift basket giveaway contest to include prizes donated by Co-op Shop advertisers (**November Featured Members receive 1st option).
- "Cyber Monday" Promotion (Monday after Thanksgiving) - also known as the busiest shopping day of the year online - special bulletin and announcements sent to mom bloggers and spread on several social networks inviting shoppers to visit The Mom Entrepreneur Holiday Co-op Shop for one day of additional savings. Co-op Shop advertisers will be encouraged to accept coupon code: "TME Cyber Monday" and offer additional savings for 24 hours worth of shopping. A list of advertisers and their 24 hour Cyber Monday promotions will be included in the special bulletin as well as on the co-op shop site. (*November Featured Members will have their offers spotlighted on all announcements.)
- Early December - Twitter party celebration for the holidays. One hour of giveaways and contests promoting Co-op Shop members who would like to donate products/services to the party. (***December Featured Members receive 1st option). Attendees are asked quiz questions and must visit the Co-op Shop to answer. A winner is chosen at random from correct answers submitted.
- Incentives for Advertisers - three, $100 shopping sprees will be awarded to Holiday Co-op Shop advertisers. Winners will be chosen based on efforts to help promote the Holiday Co-op Shop. Advertisers will be given announcements, a press release, images and other promotional materials for helping to promote the co-op shop. Advertisers efforts will be tracked. Winners will be announced on December 1st and will be awarded a $100 shopping spree in the Holiday Co-op Shop to be used by the end of 2009.
- Incentives for Shoppers - there will be messaging in this year's Holiday Co-op Shop alerting shoppers to submit receipts to The Mom Entrepreneur for inclusion in a holiday shopping spree drawing. On December 1st, one winner will be chosen at random from all receipts submitted and awarded a $100 shopping spree in the Holiday Co-op Shop to be used by the end of 2009.
- Social Announcements - announcements about the Holiday Co-op Shop will be broadcast to our network of approximately 10,000 moms, mom entrepreneurs and women entrepreneurs throughout the 15-week period. These announcements will be distributed on Twitter, LinkedIn, Facebook, TME blog, in the TME newsletter, and on other social networks.
- New Categories - many new categories will be added to this season's Co-op Shop. Advertisers who sign up by August 31st will have the option of suggesting new categories (minimum of three advertisers per listing).
Your membership in the Holiday Co-op Shop also includes:
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Image (photo of product or logo - 100 x 100 pixels) included under one category of your choice - you provide ($10/additional category)
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Link to your website (or a specific page on your website, blog or etsy, etc.) from the Co-op Shop - we highly recommend that specific landing pages be developed for co-op shoppers. This has proven to be the most effective way to retain shoppers from the shop.
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75 word description of company/offer/products/etc. (that is about one paragraph) to be included with image - you provide, we will edit as needed
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Each website link will be turned into a trackable link so that you can measure traffic to your site from ours
Holiday Co-op Shop Pricing (please choose only one payment option):
Regular Member Cost: the cost for advertising in the co-op shop (100 x 100 pixel ad) from September 21 - December 31, 2009 (15 weeks) is $99 (includes one category - additional categories $10 each). First come, first serve - Advertisers will now be listed in the order in which they sign up under their chosen category). UNLIMITED SPOTS AVAILABLE
Buy now:
OR
Featured Member Cost: to have your ad featured on a monthly landing page (125 x 125 pixel ad), plus 15 weeks of advertising (100 x 100 pixel ad) in the co-op shop, please purchase one option below
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Featured Member ads also rotate in and out of a new SPOTLIGHT box located at the top of every page in the Co-op Shop and on The Mom Entrepreneur's new website!
The pricing is as follows:
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*Sept.- Oct. Featured Member (15 weeks, includes 6 weeks featured) - in addition to a regular listing for the full 15 weeks, you will also receive a featured placement on the landing page with mention of offer if available (i.e. 15% off purchase) and company name (brief description) from September 21 - October 31, 2009. You will also be listed in the holiday press release - $175.00 (Advertisers will be listed on the landing page in the order in which they sign up - first come, first serve). SOLD OUT !
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**November Featured Member (15 weeks, includes 4 weeks featured - prime season) - in addition to a regular listing for the full 15 weeks, you will also receive a featured placement on the landing page with mention of offer if available (i.e. 15% off purchase) and company name (brief description) from November 1 - November 30, 2009. You will also be included in the CouponDivas.com newsletter and gift basket promotion, and as a spotlighted advertiser in the "Cyber Monday" promotion - $225.00. (Advertisers will be listed on the landing page in the order in which they sign up - first come, first serve). SOLD OUT!
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***December Featured Member (15 weeks, includes 5 weeks featured) - in addition to a regular listing for the full 15 weeks, you will also receive a featured placement on the landing page with mention of offer if available (i.e. 15% off purchase) and company name (brief description) from December 1 - December 31, 2009. You will also be given 1st option to donate to the Twitter party and receive extra promotion for donation - $150.00 (Advertisers will be listed on the landing page in the order in which they sign up - first come, first serve). SOLD OUT!
Additional categories: Members now have the opportunity to be listed under multiple categories if desired. The first category is included with the member cost, each additional category is $10.
Canceling your ad: Refunds can only be offered up to 60 days after your purchase as long as we have not started production on the co-op ad (usually 4 weeks prior to run date) or purchased the advertising space. You will also have the option of transferring your credit to another month/holiday if an ad is cancelled due to lack of interest.
Questions: Please contact Traci Bisson at (603) 664-3841 or email
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Thank you for your business!
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